What does “luxury” mean?
From the Latin word “luxus“, this word means “excess, superabundance.” In many people’s minds it is associated with the idea of something exclusive, sought after, but most importantly, extremely expensive.
At ORA we believe that luxury does not have to be represented by the superfluous or by a high price. For us at ORA, luxury dining means something quite different.
In ORA‘s philosophy, luxury means quality, selection of raw materials, originality, attention to detail and service excellence.
For us, luxury means offering you a unique experience, while remaining faithful to the principles that inspire our philosophy.
This is what we at ORA believe a luxury restaurant is all about.
Luxury is different from the cost
At ORA, luxury means many things, but it doesn’t mean high cost.
A luxury item or experience possesses the quality of uniqueness: they are precious, not necessarily expensive; they are extraordinary, not necessarily high-priced.
We believe that it is possible to offer something precious without combining it with an excessive price, because our philosophy is to respect the planet, and with it the people who live on it.
Luxury = quality
The true heart of luxury is just that: quality.
Luxury catering is quality catering because we think about and craft each and every dish with passion and care.
Our dedication to our work requires us to guarantee our customers quality in every single bite. For this reason, all the products we use for our dishes are organic.
Our menu is made up of just a few dishes, because we want to ensure you have the best possible experience with every single one of our proposals.
We eliminate the superfluous, we guarantee quality.
Luxury = selection of raw material
Raw materials are fundamental in cooking, as much as the passion and creativity of the person making the dish. For this reason, it is important that they are carefully selected.
At ORA we change our menu periodically to follow the seasonality of the ingredients.
All the products with which we make our dishes are carefully chosen from local gardens.
The selection of the material is important not only for what we eat, but also for what we drink: at ORA we also carefully select our wines, all natural and organic.
Without the selection of the material there is no quality, and without quality there is no luxury.
Luxury = originality
We’ve already explained that a luxury experience is a unique experience.
And uniqueness is closely linked to originality.
Why settle for the usual pasta when you can take a moment to enjoy a unique and original dish?
From lunch to dinner, passing through snacks and aperitifs, at ORA we work to offer you original dishes, different from the usual and to make you discover something new that can win your heart.
Whether you want something simple, like our tagliatelle with basil and date confit, or something more elaborate, like our crispy yolk with potatoes, peperonata and egg white waves, ORA is the right place to enjoy originality in every dish.
Luxury = attention to detail
Attention to detail is key to creating a true luxury experience.
Clearly, it is important that every detail of the dishes is taken care of, from the selection of raw materials used to the cooking methods and the aesthetics of the dish.
However, in a true luxury restaurant, attention to detail doesn’t stop with the food. Luxury is embodied in unforgettable moments.
A luxury restaurant is able to turn a simple lunch or dinner into a true experience. To be able to achieve this goal, the attention to every detail is absolutely necessary.
For this reason, it is also important to carefully take care of the environment in which you find yourself, as this also contributes to creating a luxury experience.
At ORA we put passion and love into every detail of our restaurant: from the menu to the wine list, selecting only the best ingredients to respect our philosophy, but also in our fun and colorful environment.
Our interiors are decorated with bright colors reminiscent of nature and convey a feeling of well-being. Like the decor, the music is carefully selected by a group of musicians. All this makes ORA an original and free territory where we are constantly experimenting with new forms and ways of living outside the home.
Luxury = service excellence
We are confident in saying that a luxury restaurant is a place where the customer feels respected, pampered and where he finds something unique to satisfy his palate.
In a few words: luxury dining guarantees excellent service.
The courtesy of the staff is an element that a luxury restaurant cannot give up.
ORA‘s staff is always ready to guide you in the best choices for your lunch, dinner or aperitif with us.
The passion that drives our work allows us to offer you a luxury experience that is based on our love for our business, the planet, people and animals.
Where to find luxury restaurants in Florence at a reasonable price
At ORA we want to be much more than just a restaurant.
Our philosophy is based on values of sustainability and ethics, and was created to make ORA a true model promoter of a healthy, sustainable and inclusive lifestyle.
ORA is a symbol of the principles that we are committed to respect: principles of proximity, reuse and reduction of plastic, waste and energy consumption.
Now that you’ve discovered what luxury means to us and how we are committed to guaranteeing it in each of our creations, what are you waiting for to book a table with us?
Read our menu and choose the next dish to fall in love with, we’ll take care of the luxury experience for you.
From Monday to Saturday, starting at noon, ORA offers you all the quality of its vegetarian and organic products.
We are in Via San Zanobi 126R, 50129, at the corner of Via delle Ruote, in the center of Florence but out of the chaos of the city. Lunch, dinner or aperitif? Whatever you choose, we are waiting to offer you quality and luxury in every dish.
